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10 de fevereiro de 2026

Ownership and Background of 32 Red Casino


Ownership and Background of 32 Red Casino

32 Red Casino, a prominent name in the online gambling industry, is owned by the Kindred Group, a leading online gaming operator based in Sweden. The Kindred Group was established in 1997 and has since expanded its portfolio to include several well-known brands in the online betting and gaming sector. The acquisition of 32 Red took place in 2017 when Kindred Group purchased the casino for approximately £176 million, a strategic move that allowed Kindred to strengthen its presence in the UK market.

32 Red was founded in 2002 by Ed Ware, who aimed to create a user-friendly online casino that catered to the growing demand for internet gambling. The casino quickly gained traction due to its attractive promotions, extensive game selection, and commitment to customer service. Over the years, it has built a loyal customer base and has been recognized for its high-quality gaming experience.

Following its acquisition by Kindred Group, 32 Red has continued to thrive and innovate. The Kindred Group operates multiple brands, including Unibet, Maria Casino, and 888, and is known for its strong focus on responsible gambling and player safety. The integration of 32 Red into the Kindred portfolio has allowed for enhanced resources and technology, further improving the casino's offerings and customer experience.

32 Red Casino is licensed and regulated by the UK Gambling Commission, ensuring that it adheres to strict standards of fairness and security. This regulatory oversight is crucial for maintaining player trust and ensuring a safe gaming environment. The casino offers a wide range of games, including slots, table games, and live dealer options, catering to various preferences and playing styles.

In addition to its gaming offerings, 32 Red is known for its active involvement in sports sponsorships, particularly in football. The casino has sponsored several football clubs and avia masters free play events, which has helped to increase brand visibility and recognition in the competitive online gambling market.

The acquisition by the Kindred Group has not only solidified 32 Red's position in the industry but has also allowed it to leverage Kindred's extensive expertise in technology and marketing. This partnership has enabled 32 Red to implement innovative features, such as mobile gaming options and personalized promotions, enhancing the overall player experience.

In summary, 32 Red Casino, founded by Ed Ware in 2002, is owned by the Kindred Group, a major player in the online gaming industry. The acquisition in 2017 has allowed 32 Red to benefit from Kindred's resources and expertise, ensuring its continued growth and success in the online gambling market. With a strong focus on player safety, a diverse range of games, and strategic marketing initiatives, 32 Red remains a leading choice for online casino enthusiasts.

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